VERONICA SARACHE VICENS
Head of Marketing, BD and AI Strategy
Veronica leads the marketing, business development and artificial intelligence strategy of Tribeca Abogados.
She oversees submissions to legal directories, media communications, branding initiatives and the firm’s digital positioning. In recent years, she has led the integration of artificial intelligence into the firm’s processes, improving team efficiency across multiple areas.
She joined Tribeca Abogados in 2010 and took on responsibility for the Marketing and Business Development area in 2018. Before that, she worked in the Corporate Communications department at DIRECTV, where she coordinated a magazine with a print run of over 200,000 copies, organised corporate events and managed media relations.
She studied graphic design at Colegio Universitario Monseñor de Talavera (Venezuela) and Corporate Image and Communications at Universidad de Salamanca. She holds a postgraduate degree in Online Marketing and Digital Communication Strategies (IM Digital School) and a Master’s in Artificial Intelligence (Big School).
Veronica speaks Spanish and English.
Fun fact about Veronica
She is a mother of six and uses her spare time to share her knowledge of household finance with other families.
