VERÓNICA SARACHE VICENS
Head of marketing and Business Development
Veronica joined TRIBECA ABOGADOS in 2010, initially as part of the administrative team. Since then, she has played a crucial role in optimizing internal processes, from billing control to strengthening corporate image.
Her ability to identify and implement significant improvements in both back and front office operations, combined with her strategic vision, led her to assume leadership of the Marketing and Business Development area in 2018. In this role, Veronica has been instrumental in enhancing the firm’s presence in legal directories, digital platforms, and traditional environments, positioning the firm’s image in the market.
Educated in Graphic Design at Monseñor de Talavera University College and specialized in Image and Corporate Communication at the University of Salamanca, Veronica also holds a postgraduate degree in Online Marketing and Digital Communication Strategies from IM Digital School. She is noted for her creative and innovative vision, ‘thinking outside the box,’ which has allowed her to design and implement effective strategies to improve all types of processes, leading her to where she is now.
Prior to joining TRIBECA ABOGADOS, she worked in the Corporate Communications Directorate at DIRECTV, a major American subscription television multinational. There, Veronica coordinated a magazine with a circulation of over 200,000 copies, organized large corporate events, and was responsible for media relations.
Verónica speaks Spanish and English.
Fun fact about Verónica
She is a mother of five children and uses her free time to share her knowledge on family economics with other families.
